Zero Motorcycles
2011-2014
While at Robert Half, I was part of Zero’s creative marketing team of designers and web developers to create marketing materials (brochures, catalogs), trade show graphics, and provide graphic support to sales/marketing as needed. With a team of 2 designers I effectively reprioritized projects and work flow based on business needs to ensure all work produced is within brand guidelines.
Working closely with other members of the Marketing team I helped develop promotions, marketing messages and customer relationship development activities that extend our brand promise, build loyalty and drive revenues.
Website Redesign
Zero Motorcycles was in need of redesigning their website for the launch of their 2014 Model Line. In collaboration with the marketing director and web developers, my position was to concept, layout and design an entirely new look and feel that promotes Zero Motorcycles as a supreme quality product.
+Website Design Layout
+Web Specific Designs
+UX/UI
Microsite
Microsite introducing the New 2014 Zero Motorcycles product line. The goal was to create a specific terrain background environment which corresponds appropriately with each model.
+iPad Design Layout
+Web Specific Designs
Banner Ads
Zero Motorcycles digital banner Ads.
+ Rich Media
+ Design Layout
Ad Campaign
Zero Motorcycles - "It's Just Better" Ad Campaign featured in Motorcyclist Magazine.
+ Editorial Design
+ Print
Zero Motorcycles Dealer Kit Brochure
Zero Motorcycles provides printed Dealer Kit brochures to dealers that sell their product. This project was to design and layout information about the benefits, new features and specifications of their new product line.
+Branding
+Marketing Materials
Event Posters
Zero Motorcycles event murals and roll up banners educate customers about their product. I designed several murals and roll up banners for each Zero model displaying the beneficial facts of owning a electric motorcycle.
